Marketing analysis of carpet export from FARS province by SWOT model

Iranian carpets is well known all around the world. Carpet is one of the main production and exports of Fars province in Iran. In this book you can see Firstly economic importance of carpet and then export status of 2003-2009 carpet and rug has been studied, and secondly importance of carpet and rug marketing has been discussed on the research. With the help of SWOT matrix the strategies relating to the marketing of the exporting carpet is codified and then we use the internal- external evaluation matrix to identify the best marketing strategy for evaluation of export carpet and rug industry of Fars province. Main Objectives of the research is determining the most important marketing strengths, weaknesses, opportunities and threats and proposing appropriate strategies. Required information gathered mainly from interviewing active carpet exporters in Fars province.

Autorentext

Kobra Ehsanpour: Born on 21th, September, 1980, Fasa, Iran. Studied MA on Business Management at Qeshm Azad University. Now working in Shahid Rajaee port, Islamic Republic of Iran.