Marketing and Contemporized Marketing Management Challenges

This book is aimed to equip you to be aware about marketing principles. It helps you to succeed in your marketing and academic activities and is better for business man, inspiring entrepreneurs, students and lecturers to read and to understand from the concepts to applications, this paper is written in simple language even young secondary students might correspondingly be interested. It attempts to perfect the segmentation strategy used in traditional marketing. It targets iss audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties or landing page.

Autorentext

Kean Friend Manasseh Muhire holds a Bachelor of Science in Physics from former National University of Rwanda (NUR), currently University of Rwanda (UR) and Master in Business Administration (MBA) from Mount Kenya University (MKU). He is now Executive Secretary of the cell.