Marketing and types Strategies - Plans - Innovation Part 1

Today's culture-informed and discerning customers are looking for satisfactory solutions to their problems, not just looking for products. They expect a range of benefits to be effectively delivered through satisfactory tools such as relationship marketing. Therefore, companies will need to adopt marketing-oriented value in order to develop a hypothetical satisfactory value and value delivery system. Like the husband, customers will not only be satisfied with being loved but also feel the comfort and warmth of that love. It can be a very difficult concept because of the complexity and richness that surround complex linguistic terms that often confuse the reader and our ambition is to move away from this complexity and thereby clarify its own concepts and principles. The era of marketing modernity marked major changes in Western thinking and philosophies, especially at the end of the 1950s, when the concept of postmodernism began to emerge to describe the change in cultural characteristics and in law.

Autorentext

Dr. Ali Aboudi Ne'ma Al-Jubouri is Ph.D. in Business Administration, University of Kufa, Iraq, marketing and human resources teacher, head of business Administration/Imam Kadhim ) IKC) College, Baghdad, Iraq.