Marketing Efforts Undertaken By Self-Help Groups

Since the ancient period, women in India have been dominated in all spheres of life. This is more particularly seen with women coming from socio-economically weaker strata of the society. No amount of constitutional provisions made after independence could fully liberate women from the changing of customs and many restrictions laid on them. However, the scenario has changed and women are seen being empowered in different fields of society. It is perhaps because of their literacy and education given to them. This has helped improve their capacity and then have represented a local-self government.

Autorentext

The author Shrikant B. Jagtap has put in significant efforts in compiling the research related to a study of the marketing efforts undertaken by self-help groups with special reference to Bhavani Peth, Pune. The book will be helpful for students and research scholars for further studies.