Marketing high rise luxury condos in a middle income country in Asia

The information contained in this book makes significant contributions to knowledge in the area of how to effectively market high-rise luxury condominiums in middle-income countries, using Sri Lanka as the research setting. A comprehensive model of an effective marketing process has been developed. This model could be used by other luxury condominium developers in Sri Lanka or other middle-income countries to successfully market their projects in the future

Autorentext

Dr Stephan Anthonisz has held managerial positions covering diverse roles in Sri Lanka and overseas with leading conglomerates. He holds an MBA and a Doctorate in Business Administration from the Australian Institute of Business, Adelaide.