Marketing in Football Business

The aim of this work is to investigate the importance of marketing in the football business. In order to accomplish the task the study mainly concentrated its research efforts on customers (fans), to find out whether or not customers are satisfied, and whether they would therefore stay loyal to their clubs for a long time. Additionally, the paper is concerned with the product life cycle of football and the role of marketing in its extension.

Autorentext

Tornike Khoshtaria:Marketing programme advisor and Marketing group chairman at international Black sea University, Georgia. Visiting Scholar at Tbilisi state University, Georgia and Siedlce University, Poland.