MARKETING IN START-UPS

Today, social and technological changes are continually rendering many marketing techniques, strategies and studies obsolete, like an "apocalyptic Armageddon". That's why, in this updated edition, we've confined ourselves to explaining and presenting not only the marketing tools in a mnemonic way, but also the new fundamentals in view of the various changes that have taken place and will take place in the future. Knowing that we're in a market that's competitively invented, ventured and reinvented, where consumers are becoming highly versatile with the continuing proliferation of NICTs, we deemed the publication of this book an urgent priority. The result has been an exponential conquest of a good positioning of firms, products, brands, services... only companies with sharp and opulent stratagems would win the battle and the war. However, start-ups, products, brands, services,... with a wide range or spectrum of attributes would win by their self-expression the Paris, those following, either, cannibalization, or substitution, or narrative, or their packaging

Autorentext
Alexis NGALAMULUME Kankonde holds a degree in SCOFI, Marketing option, from UNILU/ HEC-L'shi, since 2008. He is a PhD student at UPKAN and a lecturer at ESU, where he teaches a number of marketing and management courses. He is a Labour Inspector, Head of Department at ISC-KGA and Research Officer at UKA.