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Marketing
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Geliefert zwischen Do., 25.12.2025 und Fr., 26.12.2025
Details
High Quality Content by WIKIPEDIA articles! Marketing is the process associated with promoting for sale goods or services. It is considered a "social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others." It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130218188
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H220mm x B150mm x T7mm
- Jahr 2009
- EAN 9786130218188
- Format Kartonierter Einband
- ISBN 978-613-0-21818-8
- Titel Marketing
- Untertitel Customer relationship management, Customer, Capacity utilization, Manufacturing, Profit (accounting), History of marketing, Marketing research, Market environment, Market segment, Marketing plan
- Gewicht 185g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 112
- Genre Wirtschaft
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