Marketing of Key Horticultural Commodities in Jammu & Kashmir

Jammu & Kashmir is a horticultural hub, contributing significantly to India's economy through its diverse fruit production, particularly apples, walnuts, cherries, and saffron. The region's unique agro-climatic conditions enable the cultivation of high-quality temperate fruits, making it a vital player in domestic and export markets. Horticulture provides livelihood to over 33 lakh people and covers around 3.30 lakh hectares. Despite challenges like inadequate infrastructure, unorganized marketing, and limited cold storage, government initiatives such as the Mission for Integrated Development of Horticulture (MIDH) and subsidies have improved productivity and quality. With proper policy support, modern practices, and export facilitation, J&K's horticulture sector holds immense potential for sustainable economic growth and global reach.

Autorentext
Dr. Fasahat Nazir Buchoo, Ph.D. in Commerce (Marketing), is an Assistant Professor at AMET University, Chennai. He specializes in horticultural commodities in J&K and has teaching experience across institutions, with several research publications to his credit.

Klappentext

Jammu & Kashmir is a horticultural hub, contributing significantly to India's economy through its diverse fruit production, particularly apples, walnuts, cherries, and saffron. The region's unique agro-climatic conditions enable the cultivation of high-quality temperate fruits, making it a vital player in domestic and export markets. Horticulture provides livelihood to over 33 lakh people and covers around 3.30 lakh hectares. Despite challenges like inadequate infrastructure, unorganized marketing, and limited cold storage, government initiatives such as the Mission for Integrated Development of Horticulture (MIDH) and subsidies have improved productivity and quality. With proper policy support, modern practices, and export facilitation, J&K's horticulture sector holds immense potential for sustainable economic growth and global reach.