Marketing Orientation in Greek Telecommunication Market

In this book, we research the importance of marketing orientation in businesses and especially in the telecommunication industry. How a successful marketing orientation could contribute to better performance and productivity, how a business could differentiate its services from its rival's, how to achieve long lasting customer relationships and further contribute to the welfare of the modern societies. We research especially the Greek telecommunication market, its transition from state monopoly to privatization and the role of the Hellenic telecommunication and post commission (E.E.T.T). The research method used and the results are quite surprising as reveal the extent of the adoption of marketing orientation in the Greek telecommunication industry compared with the leading company which has the highest market share.

Autorentext

Ioannis Maroulas è un professionista del Revenue & Pricing Management nel settore delle compagnie aeree. Ha studiato Informatica presso l'Università Aristotele di Salonicco e ha conseguito un Master in Gestione ed Economia delle Telecomunicazioni presso l'Università Nazionale e Capodistriana di Atene e un Master in Gestione del Trasporto Aereo presso l'Università di Cranfield.