Marketing, social networks and consumption

Consumption through online platforms is growing every year all over the world. Making a purchase using a smartphone, a social network and a digital payment method is now a reality for thousands of people. In this sense, it is important for entrepreneurs to understand which of the main strategies applied to social networks are most effective in helping to increase sales and satisfy consumer needs. With this in mind, this book highlights the theory of Digital Marketing; online consumer habits and the main strategies applied to the Instagram social network.

Autorentext

Rebeca Figueira has a PhD in Business Administration with a focus on studies in the areas of Marketing, Consumption and Information Technology. She works as a teacher on advanced courses, undergraduate and postgraduate courses.Danilly Carvalho and Jannine Oliveira are undergraduates in Business Administration and have been working in the areas of Marketing, Consumption and Strategy.