Marketing Sri Lanka

Within the last two decades, Sri Lanka s tourism
industry has grown dramatically as one of the main
foreign exchange earners and employment provider.
Since Sri Lanka depends enormously on tourism for
its growth and development, this book provides an
analysis of marketing efforts within the tourist
industry in the island to the international
community. In compliance with growing trend, the
purpose of this book is to review Sri Lanka as an
international tourist destination and its current
marketing activities in the tourism trade. Moreover,
it investigates the proper use of marketing efforts,
and to suggest guidelines for the future destination
marketing strategies. Additionally, the book also
aims at mirroring a clear picture of the industry.
We
will, moreover, attempt to provide information that
will assist particularly destination management
policy makers for
developing productive marketing strategies. It will
pinpoint some
recommendations that need to be considered in future
development
plans for the tourism industry in Sri Lanka.

Autorentext

W.M. Rohan Laksiri: BBA, PDBA (Ruhuna), MSc. in Business
Administration (Agder, NORWAY), PhD Stipendiat in International
Management (University of Agder), Lecturer (University
of Ruhuna, SRI LANKA) & Andreas W. Falkenberg, Professor,
International Business Chair, PhD program in International
Management, University of Agder, NORWAY

Klappentext

Within the last two decades, Sri Lanka's tourism
industry has grown dramatically as one of the main
foreign exchange earners and employment provider.
Since Sri Lanka depends enormously on tourism for
its growth and development, this book provides an
analysis of marketing efforts within the tourist
industry in the island to the international
community. In compliance with growing trend, the
purpose of this book is to review Sri Lanka as an
international tourist destination and its current
marketing activities in the tourism trade. Moreover,
it investigates the proper use of marketing efforts,
and to suggest guidelines for the future destination
marketing strategies. Additionally, the book also
aims at mirroring a clear picture of the industry.
We
will, moreover, attempt to provide information that
will assist particularly destination management
policy makers for
developing productive marketing strategies. It will
pinpoint some
recommendations that need to be considered in future
development
plans for the tourism industry in Sri Lanka.