Marketing Strategies Behind DYCI High School Transformation

This book is a qualitative marketing research which discusses the marketing strategies of the school director of Dr. Yanga's Colleges Inc. (DYCI) High School Department which is the Philippine's Most Transformative School in Learning Effectiveness and School Efficiency in 2012. The book will discuss the COAT model of school transformation which the researchers find to be the springboard of transformation behind DYCI High School's transformative story.

Autorentext

Jhonnel Azarcon, the author, is a BS Business Administration student major in Marketing Management, College of Business Administration - Dr. Yanga's Colleges, Inc., a volunteer social media graphic designer of Acaville Radio in 2014 and the technical co-founder of Pushpins Philippines in 2015.