Marketing Strategies used by Academic Libraries

Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries.The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries

Autorentext

Ester ErnestSokoine University of AgricultureLibrarian M.A Information StudiesBsc. Environmental Sciences and Management