Marketing to the 90s Generation

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Autorentext
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Inhalt

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers