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Mass Customization
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Geliefert zwischen Mi., 26.11.2025 und Do., 27.11.2025
Details
Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer- aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization."Mass Customization" is the new frontier in business competition for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.Mass Customization is the method of "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network."The concept of mass customization is attributed to Stan Davis in Future Perfect and was defined by Tseng & Jiao (2001, p. 685) as "producing goods and services to meet individual customer's needs with near mass production efficiency".
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130274696
- Editor Frederic P. Miller, Agnes F. Vandome, John McBrewster
- Sprache Englisch
- Größe H220mm x B150mm x T6mm
- Jahr 2010
- EAN 9786130274696
- Format Fachbuch
- ISBN 978-613-0-27469-6
- Titel Mass Customization
- Untertitel Mass customization, Marketing, Manufacturing, Call centre, Management, Mass production, Personalization, Custom-Fit, Web portal, Dell, Market customization, Personalized marketing
- Gewicht 153g
- Herausgeber Alphascript Publishing
- Anzahl Seiten 92
- Genre Wirtschaft
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