Mass Media

In rural areas TV watching women see the serials in the evening time. That serial scene used an understanding of their own life. Because of its simplicity and low cost, satellite television is accessible to an increasing number of rural Indians. Consumerism in women is the desire for Western-style changing food items, and dressing patterns becoming aware of male dominance, and also gathering world activity, and trying to know up-to-date information. TV has become an essential part of a girl's dowry. Very soon TV will become universal. Television sets the access to multiple channels. Rural women change the channels often. They do not watch the advertisements. Television programs are provided for various understanding and deployed among rural women.

Autorentext
Dr. K. Pushpam is currently an Assistant Professor of Sociology at the Department of School of Law, SRM IST, Kattankulathur. She has 5 years of Teaching Experience. Dr K. Pushpam participated in a six-month internship training program at the Lok Saba Secretariat in New Delhi.