Mass Media and Rural Development:A Sociological Study

The study emphasized the interaction between mass media and rural development. The main objectives are as follows: To examine the relationship between mass media and social economic development in the rural population. To assess the status, role and performance of newspaper, radio and television as a means of mass media in the village. To identify the informational needs of the rural people through newspapers, radio and television. To evaluate the nature of influence of mass media in the process of rural development. To suggest the means for effective performance of mass media as an instrument of socio-cultural change and rural development

Autorentext

Dr. Amit Malik works as an assistant professor with Department of Sociology at D.A.V. (PG) College Muzaffarnagar from September 2003. He did his PhD from University of Lucknow in 2009. Prior to it, he did M. Phil. in Sociology from CCS University Campus Meerut in 2002. He has publish several papers in various journals.