Matatu Entrepreneurs

Entrepreneurship involves turning an opportunity into a product. It has challenges and risks but an entrepreneur employs strategies to transform what looks difficult into a solution. This book examines how an enterprising group has over the years negotiated factors that favour and limit entry, growth and performance in an informal public transport business, known as matatu transport, in Nairobi, Kenya. This transport service is now essential in the movement of people, goods, services and ideas in Nairobi and other parts of Kenya.

Autorentext

Deborah Kioy, a pharmacist, holds a PhD in pharmaceutical sciences from Strathclyde University, UK and an MBA from Liverpool University, UK. She has worked on health research programmes in national and international organizations. She is inspired by individuals who transform their ideas into innovative solutions.