Measuring the User Experience

Provides practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it and effectively using the information it reveals. Original.

Autorentext

William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), "Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,? published by Elsevier/Morgan Kauffman.

Klappentext

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in its 2e, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The 2e presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

Zusammenfassung
Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.

Inhalt

Chapter 1 IntroductionChapter 2 BackgroundChapter 3 Planning Chapter 4 Performance MetricsChapter 5 Issue-Based MetricsChapter 6 Self-Reported MetricsChapter 7 Behavioral and Physiological Metrics Chapter 8 Combined and Comparative MetricsChapter 9 Special TopicsChapter 10 Case StudiesChapter 11 Ten Keys to Success