Media and Food Industries

This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular mediafrom television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles ofand relationships betweenmedia and food industries in shaping new concerns and meanings with respect to food.

The first book-length study to focus on the food and media industries as key drivers of change in contemporary food cultures Demonstrates how relationships between media, food industries and food politics are contributing to the emergence of new media texts, new food products, and new food markets and marketing strategies Empirically grounded in original interview data with media and food producers, television cooking show contestants and celebrity chefs, producing a detailed examination of the relationships between media and food industries Includes supplementary material: sn.pub/extras

Autorentext

Michelle Phillipov is Senior Lecturer in Journalism, Media and Communication at the University of Tasmania, Australia.

Inhalt
Chapter 1. Introduction: New Food Politics.- PART 1: CONTEXTS.- Chapter 2. Resisting 'Agribusiness Apocalypse': The Pleasures and Politics of Ethical Food.- Chapter 3. Food Television and Celebrity Chefs: Lifestyle Branding and Commodified Idyllism.- PART 2: CONNECTIONS.- Chapter 4. The 'Social Life' of Celebrity Brands: Maggie Beer's Verjuice.- Chapter 5. Media Tourism and Rural Romance: Constructing Food Television's 'Cult Geographies'.- Chapter 6. 'It Tastes Better'? Cookbooks, Happy Farmers and Affective Labour.- PART 3: APPROPRIATIONS.- Chapter 7. Media, Supermarkets and the Strategic Manufacture of Consumer Trust.- Chapter 8. Soft-Selling Supermarkets: Food Television and Integrated Advertising.- Chapter 9. Conclusion: A New Politics of Food?.