Media and Metamedia Management

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension.

A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña.

Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Recent research in Media and Metamedia Management Results of the I XESCOM International Symposium on Communication Management FROM MEDIA TO METAMEDIA, held November 27th & 28th, 2015 at Santiago de Compostela, Spain Covers the subject from the threefold perspective of the media, as the main industrial and economic players in present---day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes Includes supplementary material: sn.pub/extras

Inhalt
Introduction.- New Media in The Digital Era.- Journalism and Cyber journalism.-Audiovisual Sector And Media Economy.- Corporate And Institutional Communication.- Marketing Advertising And Tourism.- The Internet And Social Networks.- New Media And Metamedia.- Education Science And Cultural Identity.