Media materiality and semiotics

Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.

Autorentext

Nayana Gurgel de Moura has a Master's degree in Media Studies from the Federal University of Rio Grande do Norte. She holds a bachelor's degree in Social Communication, with a major in Advertising, from the State University of Rio Grande do Norte. She develops work in the areas of Meaning Production, Materiality of the Media, Fashion, and Semiotics.