Media, Telecommunications and Business Strategy

As the clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication dissolve, this comprehensive new edition examines the relationship and convergence patterns between industries and explores the effects of digitalization.

Autorentext

Richard A. Gershon is a Professor in the School of Communication at Western Michigan University where he teaches courses in Media Management and Telecommunications. Dr. Gershon is an internationally recognized scholar having authored eight books and over 50 book chapters and journal articles on the subject of media business strategy as well as communication technology and innovation. ****

Inhalt

Part 1: The Media and Telecommunications Industry Structure

1. Media and Telecommunications Economics: Principles of Market Structure, Business Conduct, Supply and Pricing

2. Broadcast Television

3. Cable Television

4. Over-the-Top video Streaming Services

5. Telephony and the Economics of Information Delivery

6. Cellular Telephone, Satellite and Wireless Communication

7. Digital Lifestyle: Electronic Commerce and Social Media

8. Transnational Media and Telecommunications

Part 2: Media Management and Telecommunications

9. Media Management and Telecommunications: Principles of Management Theory and Applications

10. Media Management and Strategic Planning

11. Innovation and Technology Management

12. Media, Telecommunications and Financial Management

Ron Rizzuto, Mike Wirth

13. Media and Telecommunications Marketing

Heidi Hennink-Kaminski

14. Leadership and Change Management

Rod Rightmire, Richard A. Gershon