Media Theories and Approaches

This unique textbook is a manageable introduction to all the theories and approaches that make up media studies, giving students an informed, balanced and global view of media today. Exploring the evolution of media internationally, this book offers theory and evidence in its discussion of past and present modes of media. Divided into four parts, readers are offered insight into critical theories and topics such as 'Social and Global Change,' 'the Influence of Media,' 'Intercultural Communication' and 'News as a Form of Knowledge.' Written by leading experts within media studies, Balnaves, Donald and Shoesmith lend their wealth of knowledge to the student reader through this text, guiding them through the progression of cultural and media studies. Genuinely global and cutting-edge, this leading textbook is the ideal learning resource for lecturers of media studies and undergraduate and postgraduate students seeking gain a thorough understanding of worldwide media, past and present.

Offers analysis of media in non-western countries, with a specific chapter on India and ChinaProvides balanced discussion of traditional and digital mediaExplores relevant and timely topics such as video games, media economics and media research andIncludes student-friendly features at every step, such as case studies, illustrations, 'theorist snapshots' and stimulating discussion questionsComes with an online World Media Atlas, an innovative tool that enables students and lecturers to access the latest media statistics

Autorentext

MARK BALNAVES is Professor of New Media at Edith Cowan University, Australia. He is an expert in audience research and conducted Australia's first major Internet diffusion and adoption study. His books include The Atlas of Media and Information (with Stephanie Hemelryk Donald and James Donald), Mobilising the Audience (co-edited with Tom O'Regan and Jason Sternberg), and Introduction to Quantitative Research Methods (co-authored with Peter Caputi).

STEPHANIE HEMELRYK DONALD is Professor of Chinese Media Studies at the University of Sydney, Australia. Her publications include Public Media in China (co-edited with Michael Keane, 2001), Tourism and the Branded City: Film and Identity on the Pacific Rim (2007) and The State of China Atlas (1999, 2005, 2008).

BRIAN SHOESMITH is Professor of Media Studies and Journalism at the University of Liberal Arts, Bangladesh in Dhaka. He is alsoan Adjunct Professor at Edith Cowan University where he taught for many years. He is a founding editor with Tom O'Regan of Continuum: Journal of Media and Cultural Studies and has co-edited many books, including Refashioning Pop Music in
Asia: Cosmopolitan Flows, Political Tempos, and Aesthetic Industries (with Ned Rossiter and Allen Chun).

Inhalt
PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities.- Interactive Media and News.- Media Economics.- Games.- Media Research.- Conclusion.