Medical Marketing

Health Institutions have delivered services over the years and should be nearing perfection. Yet it is an undeniable fact that several of these institutions are perceived by patients to be offering poor services (Yeboah, 2014). There is, therefore, the need for health institutions to focus on developing their marketing tools that complement the efforts of the Ministry of Health to deliver quality health services to the populace.

Autorentext

Joseph Yeboah is currently a lecturer and researcher in the Faculty of Business Administration of Methodist University College Ghana (MUCG). He has an MPhil in Business Administration (Marketing Option) and a BBA in Marketing Management He is currently pursuing a Doctoral programme in Business Administration at Open University Malaysia.