Message Analysis

Through this four-year research work, several adversities of academic, labor and information sources were overcome with the time spent and the results obtained in order to know the characteristics that involve the characteristics of the Ekklesia's preaching.It is not only a mere work of contrasting evangelistic messages with criticism of their tithes or offerings or the so-called "salvation industry"; what is intended is to provide an image, discourse and truthful content of one of the main evangelical churches in Bolivia as is the Ekklesia Congregation, which uses the channel 27 Xto Tv (Christ Television) as an instrument of dissemination of its message.The preaching of the Ekklesia then become our object of study that will eventually provide a clearer idea of the rhetoric and its different functions in the speech and the message that are expressed not only theoretically by preachers but are transported to extra Sunday meetings and are reflected in the participation of parishioners in training courses, evangelism activities (membership collection activities).

Autorentext

Ramiro Vásquez Garcia Bachelor Sozialkommunikator Master in Marketing und VerkaufsverwaltungExperte in Management und UnternehmensführungMedienberater: Print, TV, Radio, NetzwerkeLehrer, Ausbilder und HochschullehrerPräsident der Hochschule für Sozialkommunikatoren von Cochabamba (2020)Handels- und PR-Direktor von Bethesat SRL (2019). Fernsehen, Radio, NetzwerkeLehrer, Ausbilder und HochschullehrerPräsident des Kollegiums der Sozialkommunikatoren von Cochabamba (2020)Kommerzieller und PR-Direkto