Metamorphosis: Analyzing the Event Industry During/ After the COVID-19

"Analyzing the Event Industry during and after the COVID-19 Pandemic in Nigeria" is a comprehensive examination of the profound impact that the global health crisis had on businesses and human interactions within the Nigerian event industry. The book explores the challenges faced by event organizers and professionals, the lessons learned, and outlines a roadmap for the way forward in a post-pandemic landscape.Throughout the pandemic, the event industry in Nigeria experienced a significant downturn as restrictions and safety measures were imposed to curb the spread of the virus. Large gatherings were banned, and social distancing guidelines limited the scope of events that could take place. As a result, businesses involved in event planning, management, catering, and entertainment faced severe financial strain and uncertainty.The book highlights the ways in which event organizers quickly adapted to the new reality by pivoting to virtual events and online experiences. Though virtual events provided some solace, they couldn't fully replicate the vibrancy and human connections that in-person gatherings offer.

Autorentext

Onyinye Ejike es una empresaria nigeriana, oradora pública, organizadora de eventos y consultora. Tras trabajar varios años en banca, publicidad y relaciones públicas, fundó The Velvet Expression, una empresa de organización de eventos. Como creativa, le apasionan la organización y decoración de eventos, la fotografía, la moda y la escritura. Este es el primer libro de Onyinye Ejike.