Mind Mapping of Customer satisfaction Towards Business Dailies

Customer satisfaction is moving towards the target where customer expectations and performance standards are continuously changing with the competitors also meeting or exceeding customer requirements. The newspapers have been playing an important role in the communication department and improvement of English language and disseminating the information quickly and accurately, its services to the society is wonderful and splendid. The Newspapers can do some modification definitely to capture good share of the market in the industry. Today print media is becoming increasingly expensive activity so; the key spotlight of the work is to find out which newspaper is having more impact on the readers in receiving the information quickly and accurately and to know how newspaper has become more a customized product in order to reach the different segments of the society. It also aims to understand reader s expectation towards improving the quality and benefits of the newspaper.

Autorentext

KIRAN.G., MBA,(Ph.D) is an enthusiastic writer, and a teacher in the field of Marketing. He has written text books on Services Marketing, food Retailing which are published in 220 countries. He is currently working as an Assistant Professor in Acharya's Bangalore B-School.