Modern advertising market

The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, Polina Sarvilina, Daria Shablinskaya, whose attention is focused on the current trends in the development of the modern advertising market of the Commonwealth of Independent States, Europe and Asia. The relevance of this topic is explained by the fact that in the current conditions advertising becomes an important factor of socio-economic, social and cultural development. It forms a significant part of the economic space, promotes the development of entrepreneurship, competition, market relations - all that is especially important for the socio-economic development of the Republic of Belarus, where various measures are now being taken to create favourable conditions for advertising activities. Systematic study, generalisation and introduction into practice of the best foreign experience in the development of the advertising market is one of the important conditions for the successful formation of Belarusian advertising. The possibilities of using foreign experience in Belarus are discussed in this collective research.

Autorentext

Boris ZalesskyEsperienza professionale nel giornalismo: cinquant'anni. Per vent'anni ha lavorato come professore associato presso il Dipartimento di giornalismo internazionale della Facoltà di giornalismo dell'Università statale bielorussa. Aree di ricerca: relazioni internazionali contemporanee; giornalismo internazionale e cooperazione tra media.