Modern business models and their applications in the real world

The present book talks about the crucial role that business models play in today's market from both a company's and customer's perspective while also highlighting the most effective practices when designing and working with business models in order to help the readers better understand the core aspects of business models and how these can best serve a company's or individual's needs. In order to reach that goal, the book uses real life examples of business models and analyses their anatomy, looking to identify key points and best practices depending on the needs of the company using a business model.

Autorentext

Raluca Dovleac é professora assistente com enfoque em tópicos relacionados com empreendedorismo e estratégia empresarial. A sua experiência de trabalho anterior inclui trabalhar como Gestora de Operações com start-ups orientadas para a tecnologia e obteve o seu doutoramento em Engenharia e Gestão em 2019.