Modern Seal Cultural and Creative Product Based on Traditional Culture

Seals are a "verifiable credit-emotion" medium formed over China's long history, serving as evidence through seal marks and regulated by seal methods, establishing stable connections among institutional operation, document exchange, and artistic expression. As objects, they embody material and craft; as language, they symbolize identity, authority, and integrity; as images, they form rhythmic nodes in visual narratives alongside calligraphy and painting. In modern times, the supply and aesthetic mechanisms of cultural consumption have undergone structural changes: exhibition, learning, socializing, and shopping are coupled into a continuous experience chain, and digital technology and new media have transformed "view-use-tell-share" from one-off actions into cyclical participation. In this context, seals regain relevance-not just as collectibles or signature tools, but as "cultural interfaces" connecting individual emotions, community interaction, and public dissemination.

Autorentext
Xue Jiang was born in Luzhou, Sichuan, P.R. China, in 1978. She obtained a master's degree from Southeast University in China. She is currently working at the School of Mechanical Engineering, Jiangsu University of Science and Technology. Her main research direction is cultural and creative product design.