Motivational Factors and Retail Employees

Motivated employees are critical for the success of any organisation. This is especially true in the service industry where the employees form the primary customer facing asset of the company. In view of the difficult economic conditions prevalent in most developed countries, it has become critical for retail companies to have motivated staff. This study uses a sample of 30 Superdrug (UK) employees based at High Holborn, London to assess the key motivational factors and their link to employee commitment. The results show that, while the majority of the employees demonstrate high levels of intrinsic motivation, the overall organisational commitment is low. This is contrast to prior studies which show high correlation between intrinsic motivation and organisational commitment. The reason for the unexpected result is rooted in issues with the store management which impacts key motivational factors such as empowerment and feedback. This is the leading cause of the lack of organisational commitment.

Autorentext

Zehad Yeasin is an UK based retail business development expert.Azizul Hassan is an independent tourism consultant and a member of the Tourism Consultants Network of the Tourism Society. Rashed Azim is an independent financial analyst and currently involved in business automation advisory role.