Multimodality

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Zusatztext 'The theory of social semiotics presented in this book can bring real benefits in understanding apt forms of communication and it opens the route to a clearer view of evaluation in different modes.' - Discourse Studies Informationen zum Autor Gunther Kress Klappentext Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading. Zusammenfassung Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading. Inhaltsverzeichnis 1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead

Autorentext

Gunther Kress

Inhalt

1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead