Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Autorentext
Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge

Inhalt
Table of Content Preface Notes on Contributors List of Figures List of Tables 1. International Business Research in Asia; Shige Makino, T. S. Chan and Geng Cui PART I: MULTINATIONALS AND ORGANIZATIONAL MANAGEMENT 2. A Test of Agency Costs in Strategic Alliances; Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang 3. What Drives the Alliance Formation of Transition- Economy SMEs? The Moderating Role of Intermediary Organizations; Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan 4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China; Geng Cui, T. S. Chan and Shengsheng Huang 5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multi-National Companies in Thailand; Somboon Saraphat and Joseph Aiyeku PART II: INTERNATIONAL BUSINESS AND FDI 6. Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China's Young International Firms; Lianxi Zhou, Bradley R. Barnes and T. S. Chan 7. Does Social Capital Always Create Value for Firm Internationalization? The Case of Chinese Automakers in Russia; Zejian Li and Yue Wang 8. MNE Strategy, Institutions, State Capacity and Inward FDI among ASEAN Countries; Greg Mahony, Bilal Rafi and Chris Sadleir PART III: MARKETING AND CONSUMER BEHAVIOR 9. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review; Lisa C. Wan and Maggie Y. Chu 10. Self-Discrepancy and Consumer Responses to Counterfeit Products; Ling Peng, Lisa C. Wan and Patrick S. Poon 11. Perceptions of Chinese and Indian Brand Personalities in Germany; Heidi Kreppel and Dirk Holtbrügge