Negotiating Business Narratives

Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences

Examines texts' influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate

Autorentext

Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.

Beth Herst is a researcher and writer based in Toronto, Canada.

Inhalt

1 Conceptual Framework and Methodology.- 2 Insanely Great: The Dominant IT Fable.- 3 Cults of Personality: Fables of the Automobile Industry.- 4 A Good Dose of Outrage: Financial Trading Fables.- 5 Conclusion: Narrative Templates and Social Negotiations.