Neo-Narratives

In an era of over-communication, brands have to face radical new realities and shape their identities in multipolar manors. Spontaneously forming and iterative narrations can take on this task. This is the idea behind neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essayistic form.

Autorentext
Wolf-Eike Galle ist Kreativer und Kulturwissenschaftler. Als Creative Director begleitet er seit 2006 internationale und nationale Marken in Transformationsprozessen.

Klappentext

On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.

In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.

Text in English and German.