Netflix and the Re-invention of Television

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminatesthe importance of Netflix's role within the processes of TV IV.

Explores the way that Netflix has reconfigured and reinvented what television is Views Netflix as a continuation of the history of television as object and its ancillary technologies Avoids focusing solely on the American context to instead emphasise the transnational nature of Netflix

Autorentext

Mareike Jenner is Lecturer in Media Studies at Anglia Ruskin University, UK. Her monograph American TV Detective Dramas was published by Palgrave in 2015. She has published on Video-on-Demand, genre and crime drama.

Inhalt

1. Introduction.- Part I: Controlling Television: TV's Ancillary Technologies.- 2. Introduction: Control, Power, Television.- 3. Managing Choice, Negotiating Power: Remote Controls.- 4. New Regimes of Control: Television as Convergence Medium.- 5. Digital Television and Control.- Part II: Binge-Watching and the Re-invention of Control.- 6. Introduction: Binge-watching Netflix.- 7. Scheduling the Binge.- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste.- 9. Netflix Marketing: the Binge and Diversity.- Part III: Netflix and the Re-invention of Transnational Broadcasting.- 10. Introduction: Netflix as Transnational Broadcaster.- 11. The Transnational, the National, and Television.- 12. The Transnational and Domestication: Netflix Texts.- 13. The Netflix Audience.- 14. Conclusion.

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