Neuroscience for Organizational Communication

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

Translates neuroscience to the practice of corporate and leadership communications Innovates a new framework for understanding the communication patterns of teams Provides key insights into the brain science behind pronouns and modal words

Autorentext

Dr. Laura McHale (PsyD, CPsychol) is a leadership psychologist, lecturer, and author specializing in neuroscience, communication, and organizational culture. She is the founder and managing director of Conduit Consultants, a leadership consulting firm based in Hong Kong. Prior to becoming a psychologist, Dr. McHale worked for over 15 years as a corporate communications executive in the financial services industry, across the US, Europe, and Asia. Dr. McHale earned a doctorate (PsyD) in leadership psychology in 2019 from William James College, with a concentration in the neuroscience of leadership. She holds a Master of International Affairs from Columbia University, where she received the Babsy Marchioness of Winchester Award in Human Rights and Fundamental Freedoms in 2000. She also holds a Bachelor of Arts in Communication from the University of California San Diego. Dr. McHale is a member of the American Psychological Association, a chartered member of the British Psychological Society, an EMCC accredited coach at the Senior Practitioner level, and she holds an accreditation in business communication (ABC) from the International Association of Business Communicators.

Inhalt
Part 1. Introduction to neuroscience for corporate communications.- Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape.- Chapter 3. Let's get neurological.- Chapter 4. The body politic.- Part 2. The neurocommunicator's toolkit.- Chapter 5. The coming of neuroleadership.- Chapter 6. The braking system.- Chapter 7. The toolkit.- Chapter 8. The neuroscience of Aristotle.- Chapter 9. The culture club.- Part 3. The psychology of the corporate communications team.- Chapter 10. Communicator, heal thyself.- Chapter 11. Safe space.- Part 4. Self-care for corporate communications professionals.- Chapter 12. Communicating trauma and loss.- Chapter 13. The neuroscience of compassion.- Epilogue. Practice what you preach.