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New Media Marketing
CHF 49.50
Auf Lager
SKU
153IAAA0087
1 Verfügbar 
Geliefert zwischen Mi., 26.11.2025 und Do., 27.11.2025
Details
High Quality Content by WIKIPEDIA articles! New Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130506452
- Genre Technik
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Anzahl Seiten 124
- Herausgeber Betascript Publishing
- EAN 9786130506452
- Format Fachbuch
- Titel New Media Marketing
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