Next-Gen Banking: Customer Intelligence as a Strategic Differentiator

In the contemporary business landscape, marked by the dynamic interplay of Entrepreneurship and Modern Banking, the confluence of rapidly evolving customer needs, heightened competition, and groundbreaking technological innovations shapes a paradigm where strategic imperatives take centre stage. Amidst this intricate tapestry, Customer Relationship Management (CRM) emerges not merely as a tool but as a pivotal strategy and technological cornerstone, exerting a profound influence, particularly within the spheres of entrepreneurship and banking. This research embarks on a semi-systematic review, navigating the complexities of this symbiotic relationship and unravelling its multifaceted impact on the broader business ecosystem.

Autorentext

Dr. Kirti Hemant Wanjale , currently working as Professor in Computer Engineering Department at Vishwakarma Institute of Technology, Pune. She has received her Ph.D degree from Faculty of Computer Engineering from SSSTUMS , Sehore MP. She has 22 years of experience.