Non Financial Measures and Firm Performance

Both financial and non-financial factors are used to measure the firm performance. But most of the firms in Pakistan only consider financial factors. Some important non-financial factors can make the firm performance better. This study considers only non-financial variables such as training, employees satisfaction, transformational leadership style, family ownership, role clarity and firm performance.

Autorentext

Asif Iqbal arbeitet als Dozent für Handel an der Punjab Group of College, Gojra Campus. Sein Forschungsgebiet ist die Unternehmensleistung. Gohar Mahmood ist Dozent am College of Commerce, Government College University, Punjab, Pakistan.