Nostalgia for the Highlands of Eastern Antioquia

The Nostalgia Market is made up of all those products that people who emigrate from one country to another country for various reasons yearn for, which is a very good opportunity for Small and Medium Enterprises (SMEs) in the region to export to other countries and supply this population. The consumption of nostalgia has an effect on decision-making between brands and consumers, linking the subconscious with feelings that connect people to their customs. Consequently, brands resort to nostalgia marketing to stimulate the impression of what is past and dear to consumers. In a study by Oroza Busutil and Márquez, (2017) states that the term Nostalgia Marketing has begun to be recognized, which makes it easier for the migrant to settle, providing information about spaces or products that connect the newcomer with his culture.

Autorentext
Catholic University of Oriente. Faculty of Economics and Administrative Sciences. Grincomex Semillero. Rionegro Antioquia