Nostalgic Appeals in Restaurants

The concept of disneyization and its elements have recently emerged in literature. However how these things help in enhancing the service encounter have not been studied. This research offers description of different terms like nostalgia, disneyization and service marketing. An effort has been made to study whether each individual experiences nostalgia or not and how do they associate themselves with this concept.

Autorentext

Nayab Hassan has achieved an MBA in Marketing from Bahria University Islamabad Pakistan. Her recent research has been on nostalgic appeals in restaurants particularly in Islamabad and Rawalpindi.