Novel Emerging Techniques of Business Management

The book deals with the newly emerging techniques of business management. The topics discussed are: minimization of the uncertainties in business for the optimum performance of a firm, documentation of business plan by optimization of the administration's function, resource management in commerce, advanced marketing in commerce, methodology of optimizing the financial resources of a firm, creativity and innovation for improving the business, artificial intelligence on management of organization and commerce, organizational behavior, theory, and ecology, entrepreneurship outperforming innovation, education and proposed mathematical model on practicum, role of creativity and innovation in economic growth of business sector, and impact of creativity and spiritualism on efficiency of the media managers. The topics have also been treated mathematically for optimization purposes. Also, some related literature has been given for each topic.

Autorentext

Dr Kamal Nain Chopra has served DRDO as Scientist G, as Professor in NSIT and MAIT(GGSIPU), and as Project Scientist in IIT, Delhi. He has about 450 publications including about 390 in peer reviewed international journals, authored 9 books. Dr Ritu Walia is an Associate Professor in MAIT(GGSIPU) New Delhi and has about 45 research publications.