Omnipresence of Advertising

Nowadays advertising seems to be ubiquitous. We notice it everywhere, and we seem to intuitively grasp its pervasive nature. But is it possible to define it? This book is a pioneering attempt to offer a definition of the omnipresence of advertising.

Autorentext

Joanna Iwanowska, PhD, is an ethicist whose research focuses mainly on relational ethics, especially relational autonomy, and the ethics of advertising. She is a lecturer at the Philosophy Department, University of Warsaw, and an editor at the academic journal ETYKA.

Inhalt

Acknowledgments - 0 Setting the Scene - 1 Portraying the Omnipresence of Advertising - 2 Arguing Against the Omnipresence of Advertising Through the Lens of Relational Autonomy - 3 Conclusions: Towards Ad- Freedom - 4 The Legal Appendix - 5 The Ethical Appendix - 6 The Short Linguistic Appendix - References