Online Political Communication

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Guides the reader on how to develop a successful political campaign by using online tools from Social Media to Big Data Presents real-world perspectives from successful and unsuccessful political campaigns Provides a visual guide on producing effective websites and using photographs and infographics to convey political meaning

Autorentext
Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication.

Inhalt
Foreword.- 1 Introduction.- 2 How Politics Change on the Web.- 3 Building an Online Communication Strategy.- 4 Online Communication Tools.- 5 Producing Content That Creates Participation and Consensus.