Online Shopping: a Change in Consumer Behavior!

Online shopping is a growing trend in the retail economy and it could be more efficient in addressing consumer needs and wants. However, the lack of perceived security and trust, poor customer service, inability to try out products and consumers' previous purchasing experience can severely hamper the adoption of e-commerce in the automotive industry. The purpose here is to survey and to critically analyse the most relevant scholarly and empirical literature on consumer buying patterns. The main research aim is to investigate how a transition from brick-and-mortar to online car sellers has affected consumer buying patterns in the Qatari automotive industry. This book will present and will interpret the primary data collected from Qatari automotive consumers. The book will also discuss how psychological characteristics such as motives, perceptions, attitudes and knowledge may have a strong impact on consumers' purchasing behavior in the online environment.

Autorentext

Hitmi Al Hitmi is a teaching assistant in Qatar University, and PhD candidate in University of Edinburgh. He has numerous research interests in business and marketing as well as space science. His business-oriented skills and interests helped him hold some executive positions at several companies in Qatar.