Online Shopping in Malaysia

Technology has permeated all facets of an individual's existence. The internet made global connectedness simpler for people and created new avenues for communication between distant geographical locations. The number of consumers opting to purchase online has steadily increased over several years. Online retailers including Lelong, Carousel, Zalora, Lazada, 11street, and Shopee have opened up shops in the country to take advantage of this trend. The convenience and increased accessibility of the internet have increased the appeal of these shopping options. Various commentators have vocally criticised the harmful impact these Online Retailers have on the country's Brick and Mortar Stores. This research seeks to evaluate this assertion and quantify the effects of online stores on the country's retail sector. In summary, the study indicated that most respondents had experience with online shopping and that convenience and no time constraints are important factors contributing to its success. However, traditional stores may still compete with online stores if they stress their benefits in delivering actual shopping experiences.

Autorentext

Außerordentlicher Professor Dr. S. M. Ferdous Azam, außerordentlicher Professor Dr. Khondaker Sazzadul Karim und Dr. Poh Ling Chong sind angesehene Akademiker und Forscher mit nachgewiesenen Fachkenntnissen auf ihren Gebieten. Sie sind mit der Management and Science University, der American International University-Bangladesh bzw. der Sunway University verbunden.

Klappentext

Technology has permeated all facets of an individual's existence. The internet made global connectedness simpler for people and created new avenues for communication between distant geographical locations. The number of consumers opting to purchase online has steadily increased over several years. Online retailers including Lelong, Carousel, Zalora, Lazada, 11street, and Shopee have opened up shops in the country to take advantage of this trend. The convenience and increased accessibility of the internet have increased the appeal of these shopping options. Various commentators have vocally criticised the harmful impact these Online Retailers have on the country's Brick and Mortar Stores. This research seeks to evaluate this assertion and quantify the effects of online stores on the country's retail sector. In summary, the study indicated that most respondents had experience with online shopping and that convenience and no time constraints are important factors contributing to its success. However, traditional stores may still compete with online stores if they stress their benefits in delivering actual shopping experiences.