Online Vs Offline Shopping in India

The present study examines human-to-human interaction to human-to-machine interaction as a fundamental difference between physical retailing and virtual retailing in India. There are two broad categories of retailing in India - physical stores and virtual stores. The bulk of retailing occurs through physical stores. The retailing sector is growing at a fast pace and gaining popularity. Developments in Information Technology have enabled online shopping; that gave scope for customers to order goods and services the transactions to happen without the need for physical interaction with the retailers. The Indian retail industry is undergoing a change from street side local physical retailing to organized retailing as well as Internet-based e-retailing. Fulfilling customer needs is the only constant in the dynamic business environment.This books helps online and offline service providers of retail industry to understand customer attitudes and buying behavior in Indian context.

Autorentext

Jaipal Rathod est titulaire d'un doctorat en marketing de la School of Management Studies de l'Université d'Hyderabad, Telangana, Inde. Ses domaines d'intérêt sont le marketing numérique, le comportement des consommateurs, les services de marketing et la gestion de la vente au détail. Il a présenté et publié des articles de recherche à diverses plateformes nationales et internationales dans le domaine du marketing.